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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info):Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Recommended 2nd reading of series.

Lean Engagement Team(More Info):The ability to share and create knowledge with your customer is the strongest marketing tool possible. Recommended 3rd reading of series.

Marketing with A3(More Info):Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics. Recommended 4th reading of series.

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This series of books is about developing a continuous improvement culture in your sales and marketing and re-positioning your customer as the center of your organization. The further we are from our customers’ knowledge base the more effort has to be made to create a larger and larger supply of prospects. The ability to share and create knowledge with your customer is the…

The virtual world of the Lean Marketing Lab will open its doors. A gateway for this online community has been created to further the cause of Lean in Sales and Marketing. Reviewing this slide presentation will give you the background on the project. Hope to see you at the Lean Marketing Lab. – Joe

Related Information can be found at Business901.com

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are .

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About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation…

At the end of the interview for my upcoming podcast with Derek Pillie, a fifteen veteran of the political campaign trail, we went over a few additional thoughts.

Related Information:

Political Campaigning – Strategy Update

What political campaigns can teach business

Lean Six Sigma for Government

On October 10th, I will be starting my rendition of the Get Clients NOW!^TM -28 Day program. This started as a basic referral, networking type program and with the influence of Social Media, I had introduced a special session on how use social media to extend the conversation. My Achieving Expert Status and Marketing your Black Belt has been an outgrowth of this program.

This Program works on developing the top of your funnel!

The bottom line is that if you want immediate business you must institute an action plan to maximizing the creation and leveraging of your touch-points with prospects and customers. The truth of the matter is that the principles that are contained in this program are the same basic principles that is still make marketing successful today. Some of the tools have changed but that is covered rather easily in the session. The basic ideas are

1. Planning out a program that you can implement immediately.
2. Recognize Short-term improvements needed and develop actions to correct.
3. Review Long-term improvements and develop actions to correct.
4. Simplifying (not just automating) what works and ridding yourself of what doesn’t work.